Christmas Season Typically Sees Around 9 Million Czechs Tuning Into Their TV
Christmas period stands as one of the most favourite days of the year, particularly distinguished by high television viewership. For Czechs, the Christmas holidays are intricately associated with television viewing, whether it involves Christmas fairy tales or Czech and Czechoslovak…
Expert Talks: The Insights on a Range of Topics, Including IoT, 5G Broadcasting & DVB-I
Marcel Procházka, ČRa (Part 3) Aside from the television networks, you’ve also ventured into the realm of the Internet of Things. Could you share some insights into its current status and future prospects? What is the landscape like, and what…
Czech Users Demonstrate a Willingness to Watch Paid VOD Services, Even Despite the Inclusion of Ads
The Czech viewers’ interest in streaming platforms does continue to rise. According to the Atmedia Index survey research conducted by the media representative of thematic TV channels, Atmedia, it reveals a notable 5% increase in the number of Czechs using…
Could a Czechflix Be in the Works?
Now, let's delve into the matter of Free-to-Air vs. Pay-TV broadcasting. In the Czech Republic, digital terrestrial broadcasting is being associated with the free television viewing, while for example, in Slovakia, there exists a Pay-TV variant of digital terrestrial broadcasting…
Atmedia Index: One-Fifth of Logins to Subscription-Based VOD Platforms Do Involve a Shared Access
The latest Atmedia Index results, covering the second and third quarters of this year, do indicate that 43% of Czechs aged 15–69 do access at least one paid VOD service multiple times a month, totalling 2,8 million individuals. A regular…
Atmedia Reacts to Television Market Trends’ Dynamic: 2024 Will Bring a Shift in the Commercial Target Group & a 15 – 20% Increase in TV Advertising Rates
Atmedia, a media sales house of thematic TV channels, which recently reached a significant milestone commemorating 15 years on the Czech TV market, has now brought to light its 2024 business sales policy. In response to the ongoing high TV…