J. Cooke, Warner Bros. Discovery (Part 2)
Atmedia – media sales house of thematic TV channels – is here with the second part of interviews with leading experts from the television and media market under the brand ‘Expert Talks’. Jamie Cooke, General Manager of Warner Bros. Discovery…
Atmedia Reveals Its Next Year’s Sales Policy, Increasing TV Advertising Rates by 15-20%
Atmedia, the sales house of thematic TV channels, has now introduced the 2025 Sales Policy to its business partners. A key highlight is a 15-20% rise in advertising rates, fuelled by the ongoing strong demand from advertisers. ‘Even though we’re…
J. Cooke, Warner Bros. Discovery (Part 1)
Atmedia – media sales house of thematic TV channels - is set to launch a new series of interviews with leading experts from the television and media market under the brand ‘Expert Talks’. Jamie Cooke, General Manager of Warner Bros.…
Atmedia Expands Its Market Share & Sees a Major Surge in TV Advertising Demand
Atmedia sales house, representing 25 thematic TV channels on the Czech market, has now reached an average audience share of 6,4% since the beginning of 2024. This figure does reflect a 10% year-on-year increase, largely driven by the recent addition…
Streaming Services Exceed 3 Million Users, Engaging Audiences for Over an Hour Every Single Day
The popularity of Video-on-Demand (VoD) services in the Czech Republic continues to grow, especially among viewers aged 25–34. However, this trend spans across all age groups, as evidenced by the latest findings from the Atmedia Index survey study for the…
Summer TV Viewing: Three Hours a Day With Movies, Series, & This Year, Also Sports
Even during the summer months, when television audience viewership typically wanes, Czech viewers aged 15 and older still do spend over three hours a day in front of their TV screens. Films and series dominate their viewing habits, with their…