Three-Quarters of the Pay-TV Market Is Being Dominated by Four Major Players
The number of viewers tuning in to television channels through Pay-TV operators has remained consistent for several years, with last year being no different. These findings are reaffirmed by the latest results of the Atmedia Index survey research, a quarterly…
Atmedia Index: Nearly Two-Thirds of Generation Z Members Do Watch Paid VOD Services
Over the past few years, the Czech Republic has witnessed a remarkable surge in VOD services, with a growing number of viewers willing to pay for subscription-based platforms. However, this momentum experienced a bit of a slowdown last year. Nonetheless,…
Atmedia Announces Its Expansion Into Selling Advertising Space on Warner TV
The highly anticipated Warner TV, a television channel showcasing movies and series from the Warner Bros. Discovery portfolio, is set to make its debut on the Czech market with Atmedia sales house serving as its representative as of 2nd April.…