Strategic Expansion of Global Players Explained: Why Do They Penetrate the Free-To-Air Channels’ Market
Free-To-Air TV channels’ market in the Czech Republic, once traditionally dominated by local television groups, has now piqued the interest of multinational giants such as AMC Networks and Warner Bros. Discovery. AMC Networks made their entry into the Free-To-Air TV…
TV’s Role as a Multimedia Hub: Czechs Embracing Its New Possibilities
Despite the proliferation of social networks and the surge in Video on Demand (VoD) services, recent years have affirmed television's enduring influence as a primary media platform. Current data reveals that Czech TV viewers aged fifteen and above do spend…