Atmedia Expands Its Market Share & Sees a Major Surge in TV Advertising Demand
Atmedia sales house, representing 25 thematic TV channels on the Czech market, has now reached an average audience share of 6,4% since the beginning of 2024. This figure does reflect a 10% year-on-year increase, largely driven by the recent addition…
Streaming Services Exceed 3 Million Users, Engaging Audiences for Over an Hour Every Single Day
The popularity of Video-on-Demand (VoD) services in the Czech Republic continues to grow, especially among viewers aged 25–34. However, this trend spans across all age groups, as evidenced by the latest findings from the Atmedia Index survey study for the…
Summer TV Viewing: Three Hours a Day With Movies, Series, & This Year, Also Sports
Even during the summer months, when television audience viewership typically wanes, Czech viewers aged 15 and older still do spend over three hours a day in front of their TV screens. Films and series dominate their viewing habits, with their…
Strategic Expansion of Global Players Explained: Why Do They Penetrate the Free-To-Air Channels’ Market
Free-To-Air TV channels’ market in the Czech Republic, once traditionally dominated by local television groups, has now piqued the interest of multinational giants such as AMC Networks and Warner Bros. Discovery. AMC Networks made their entry into the Free-To-Air TV…
TV’s Role as a Multimedia Hub: Czechs Embracing Its New Possibilities
Despite the proliferation of social networks and the surge in Video on Demand (VoD) services, recent years have affirmed television's enduring influence as a primary media platform. Current data reveals that Czech TV viewers aged fifteen and above do spend…
VOD Services: Atmedia Index Reveals ‘Free Riders‘ Constitute up to a Quarter of the Czech VOD Audience
The surge in paid Video-On-Demand (VOD) services’ popularity has been a consistent trend in recent years. Yet, alongside this trend emerges a noteworthy phenomenon: up to 25% of subscribers do opt for shared accounts with friends or acquaintances rather than…