Strategic Expansion of Global Players Explained: Why Do They Penetrate the Free-To-Air Channels’ Market
Free-To-Air TV channels’ market in the Czech Republic, once traditionally dominated by local television groups, has now piqued the interest of multinational giants such as AMC Networks and Warner Bros. Discovery. AMC Networks made their entry into the Free-To-Air TV…
TV’s Role as a Multimedia Hub: Czechs Embracing Its New Possibilities
Despite the proliferation of social networks and the surge in Video on Demand (VoD) services, recent years have affirmed television's enduring influence as a primary media platform. Current data reveals that Czech TV viewers aged fifteen and above do spend…
VOD Services: Atmedia Index Reveals ‘Free Riders‘ Constitute up to a Quarter of the Czech VOD Audience
The surge in paid Video-On-Demand (VOD) services’ popularity has been a consistent trend in recent years. Yet, alongside this trend emerges a noteworthy phenomenon: up to 25% of subscribers do opt for shared accounts with friends or acquaintances rather than…
Thanks to Its Alliance With Warner TV, Atmedia Captures Nearly a 7% Audience Share
In April, the Czech market welcomed the launch of the Warner TV channel, with advertising sales managed by the Atmedia sales house. Unlike other channels in the Warner Bros. Discovery Group, the new TV channel is also available for free…
Three-Fifths of the Total Viewership Is Commanded by Local Content
The viewership of individual television channels is increasingly swayed by local content. Atmedia, the commercial representative of 25 measured thematic television channels on the Czech market, does highlight a growing interest in local production across all age demographics. Notably, movies,…
Three-Quarters of the Pay-TV Market Is Being Dominated by Four Major Players
The number of viewers tuning in to television channels through Pay-TV operators has remained consistent for several years, with last year being no different. These findings are reaffirmed by the latest results of the Atmedia Index survey research, a quarterly…