Czech Users Demonstrate a Willingness to Watch Paid VOD Services, Even Despite the Inclusion of Ads
The Czech viewers’ interest in streaming platforms does continue to rise. According to the Atmedia Index survey research conducted by the media representative of thematic TV channels, Atmedia, it reveals a notable 5% increase in the number of Czechs using…
Could a Czechflix Be in the Works?
Now, let's delve into the matter of Free-to-Air vs. Pay-TV broadcasting. In the Czech Republic, digital terrestrial broadcasting is being associated with the free television viewing, while for example, in Slovakia, there exists a Pay-TV variant of digital terrestrial broadcasting…
Atmedia Index: One-Fifth of Logins to Subscription-Based VOD Platforms Do Involve a Shared Access
The latest Atmedia Index results, covering the second and third quarters of this year, do indicate that 43% of Czechs aged 15–69 do access at least one paid VOD service multiple times a month, totalling 2,8 million individuals. A regular…
Atmedia Reacts to Television Market Trends’ Dynamic: 2024 Will Bring a Shift in the Commercial Target Group & a 15 – 20% Increase in TV Advertising Rates
Atmedia, a media sales house of thematic TV channels, which recently reached a significant milestone commemorating 15 years on the Czech TV market, has now brought to light its 2024 business sales policy. In response to the ongoing high TV…
Summertime TV: Declining Viewership Figures Amidst a Shift to Blockbuster Movies
Summer holiday season does signify a specific period in the realm of television consumption, especially with the two prominent trends that typically do come into play. Not only do Czech viewers allocate the least amount of their time to television…
Celebrating 15 Years of Atmedia: Shaping the Thematic TV Channels’ Market in the Czech Republic
This year marks the 15th anniversary of Atmedia – a representative of an extensive portfolio of nearly 30 thematic television channels on the Czech market. Right from the very start, the company has been dedicated to its vision of cultivating…