Atmedia in 2023: Portfolio Expansion, Audience Share Growth & Heightened Interest in Thematic TV Channels
Over the course of the previous year, the Atmedia sales house that represents nearly 30 thematic television channels in our market, did celebrate a notable success. Adhering to its long-term goal of fostering the market for thematic TV channels, the…
Christmas Season Typically Sees Around 9 Million Czechs Tuning Into Their TV
Christmas period stands as one of the most favourite days of the year, particularly distinguished by high television viewership. For Czechs, the Christmas holidays are intricately associated with television viewing, whether it involves Christmas fairy tales or Czech and Czechoslovak…
Expert Talks: The Insights on a Range of Topics, Including IoT, 5G Broadcasting & DVB-I
Marcel Procházka, ČRa (Part 3) Aside from the television networks, you’ve also ventured into the realm of the Internet of Things. Could you share some insights into its current status and future prospects? What is the landscape like, and what…
Czech Users Demonstrate a Willingness to Watch Paid VOD Services, Even Despite the Inclusion of Ads
The Czech viewers’ interest in streaming platforms does continue to rise. According to the Atmedia Index survey research conducted by the media representative of thematic TV channels, Atmedia, it reveals a notable 5% increase in the number of Czechs using…
Could a Czechflix Be in the Works?
Now, let's delve into the matter of Free-to-Air vs. Pay-TV broadcasting. In the Czech Republic, digital terrestrial broadcasting is being associated with the free television viewing, while for example, in Slovakia, there exists a Pay-TV variant of digital terrestrial broadcasting…
Atmedia Index: One-Fifth of Logins to Subscription-Based VOD Platforms Do Involve a Shared Access
The latest Atmedia Index results, covering the second and third quarters of this year, do indicate that 43% of Czechs aged 15–69 do access at least one paid VOD service multiple times a month, totalling 2,8 million individuals. A regular…