Atmedia Reacts to Television Market Trends’ Dynamic: 2024 Will Bring a Shift in the Commercial Target Group & a 15 – 20% Increase in TV Advertising Rates
Atmedia, a media sales house of thematic TV channels, which recently reached a significant milestone commemorating 15 years on the Czech TV market, has now brought to light its 2024 business sales policy. In response to the ongoing high TV…
Summertime TV: Declining Viewership Figures Amidst a Shift to Blockbuster Movies
Summer holiday season does signify a specific period in the realm of television consumption, especially with the two prominent trends that typically do come into play. Not only do Czech viewers allocate the least amount of their time to television…
Celebrating 15 Years of Atmedia: Shaping the Thematic TV Channels’ Market in the Czech Republic
This year marks the 15th anniversary of Atmedia – a representative of an extensive portfolio of nearly 30 thematic television channels on the Czech market. Right from the very start, the company has been dedicated to its vision of cultivating…
One Third of Viewers Who Do Not Pay For Their TV Subscription Do Find Pay-TV Being a Costly Choice
The number of Czechs who are still hesitant to embrace Pay-TV services has over the long term remained relatively steady, hovering just above 40% of all television viewers. Notably, one-third of them specifically cites the high cost of Pay-TV services…
Rising Interest in Pay-TV Viewing
There is a growing trend among Czechs to opt for Pay-TV operators as their preferred choice for television consumption. The H1 2023 results of the Atmedia Index survey study, carried out by Atmedia, a media sales house of thematic TV…
Czech Viewers Are Showing a Growing Interest in Movie and Series TV Channels
The Czech market accommodates nearly 30 movie and series TV channels, providing a diverse range of genres and catering to a wide array of viewer demographics. “While certain movie and series channels offer their viewers a blend of genres, encompassing…