Rising Interest in Pay-TV Viewing
There is a growing trend among Czechs to opt for Pay-TV operators as their preferred choice for television consumption. The H1 2023 results of the Atmedia Index survey study, carried out by Atmedia, a media sales house of thematic TV…
Czech Viewers Are Showing a Growing Interest in Movie and Series TV Channels
The Czech market accommodates nearly 30 movie and series TV channels, providing a diverse range of genres and catering to a wide array of viewer demographics. “While certain movie and series channels offer their viewers a blend of genres, encompassing…
From History to Reality Shows: Documentaries Do Have Its Way of Captivating Us in Every Shape and Form!
Documentary genre has been a staple of television programming since the early years of television. It does present the viewers with factual insights into significant figures, places, or events, allowing them to delve into and explore important topics. It is…
Evolution of the Czech TV Market Over Time. What Are the Latest Trends?
Recent years have observed both FTA and Pay-TV channels’ market undergoing some noticeable transformations. Certain TV channels have ceased their broadcasting or opted out of the official electronic audience measurement, while a number of new, especially thematic ones, have entered…
Streaming Services Are Equally Popular in Both Czech Republic and Slovakia
Atmedia Index survey study of the second half of last year – regularly conducted by the media representative of thematic TV channels, Atmedia – did reveal that the Czech and Slovak markets for paid VOD services are not so significantly…
Czechs & Sports: How Do the Sports TV Channels Do in Our Country?
There are about twenty sports channels operating on the Czech market and their number has been steadily growing in recent years. Thanks to their attractive target audience, they do represent interesting advertising opportunities because the biggest sports events on Pay-TV…