Czechs & Sports: How Do the Sports TV Channels Do in Our Country?
There are about twenty sports channels operating on the Czech market and their number has been steadily growing in recent years. Thanks to their attractive target audience, they do represent interesting advertising opportunities because the biggest sports events on Pay-TV…
ČT :D Has Once Again Landed at the Top of the Best-Rated TV Channels in Our Country
Just like in 2020 and 2021, ČT :D, Prima ZOOM and National Geographic have all again emerged at the top of the 2022 best-rated TV channels. Nevertheless, in comparison to previous years, their overall rating did actually witness a minor…
Czechia Does Have a Third Fewer PAY-TV Viewers Than Slovakia
In recent years, the number of Czech viewers watching their TV via one of the PAY-TV operators has somewhat increased – although it still doesn’t reach the level of other European countries, including neighbouring Slovakia. It has been proven by…
Atmedia Does Extend Its Portfolio by CANAL+ Action
As of 1st March, Atmedia sales house will introduce the movie and series TV channel CANAL+ Action into its portfolio which will complement other thematic TV channels in the atmax, atadults and atchoice business packages. From the same date, the…
Atmedia Does Expand Its Portfolio of Thematic Channels by Spektrum Home
The Atmedia sales house is expanding its partnership with AMCNI CNE television group. As of 1st March 2023, it will commercially represent the lifestyle and entertainment TV channel Spektrum Home on the Czech market, which will complement other thematic TV…
Atmedia Increases TV Advertising Price by 15%
The Atmedia sales house which commercially represents 29 thematic TV channels on the Czech market, has published its next year’s business policy. Due to the high inflation rate and the excess demand for TV advertising, Atmedia raises its thematic TV…